EVSJ 2015 Branding
July 14, 2015
East Van Summer Jam
About the Project
East Van Summer Jam is East Van’s largest outdoor music festival.
2015 featured the artists: Ab-Soul, Mayer Hawthorne, Kelela, The Boom Booms, Esta, Slow Jam Sundays, B.J. The Chicago Kid, Kinnie Starr, Star Captains, Chin Injeti And The Lifetimes.
The festival required branding that could be used in multiple platforms of print and digital media. They wanted something that was bright and eye-catching that appealed to the clientele of a family-friendly all-day music fest.
I created the ‘Toast Man’ mascot which guided the rest of the process and was used through-out the year’s branding. He was paired with bright & modern colours along with bold fonts to produce an easy to recognize branding package.