Sarah Kennedy Music


Design, Web Development


July 14, 2015


Sarah Kennedy Music



About the Project

A burgeoning artist, Sarah Kennedy needed a cohesive branding for her performances and album. She is a Jazz vocalist and was well aware of her target demographic. She wanted a design that was approachable and a little lighthearted.

She requires a Logo, Business Card, Poster, and Album Cover. Starting with the logo, a colour palette was selected and used throughout the rest of the projects.

The Album Cover (the largest project) was a picture she had taken by a photographer and wanted to have an appearance of it being painted (like a Portrait). I utilized Photoshop functions to get a starting base and then hand painted brush strokes to give it a personalized appeal.

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